One of the biggest advantages of using Social media is that it helps you to connect with your audience more easily and create more bridges to your website.

This one is obvious…Social bookmarking websites can help in getting backlinks for your website, which in turn will help you in your SEO Campaigns.

It helps you to interact with your target audience easily. You can find your target audience quickly on social media websites and can see what about they are talking about, their needs, happenings in your industry, etc.

It helps in establishing yourself as a brand and can help you in reputation management.

As popular social media sites are getting good rankings in search engines you can use them to promote your website. It’s very effective if you have a new website with no links then try to create a page on social media website. It’s much easier to get it ranked as compared to a new website.