So you want to market your website to increase traffic and sales, but should you use PPC or SEO? This was actually a trick question, as the answer is neither. You should actually be using SEM. Now if you’re not familiar with the internet marketing world...

1. It must be right if [Insert Fortune 500 Company] does it that way. Just because they are Fortune 500 doesn’t mean they are doing it right. Large companies often just throw money at their problems without researching what really needs to be done. This can...